Applying "nudge" theory to higher education

“Nudge” is the book I’m taking with me for my “fun” reading on vacation. Here’s a Chronicle story about using that book as the common reading for incoming Freshmen and some of the ideas a prof had about applying its theories to an academic context (having all employees automatically enrolled in retirement and benefit plans with mechanisms to opt out, ditto for all students with a certain GPA to be automatically enrolled in Honors with opt-out possibilities, etc.).

http://chronicle.com/jobs/news/2009/07/2009070201c.htm?utm_source=at&utm_medium=en