Thursday, August 2, 2007

Don't give the customer what he wants?

Here's another example of how students are both the customer AND the product. So if businesses say they need MBA grads with more leadership and communication skills, but students say they need more courses in fundamentals such as accounting, which do you emphasize in your curriculum?

http://chronicle.com/daily/2007/08/2007080204n.htm?=attn