This one's confused me for a long time. I have a map of the CCCU members and affiliates. There's a dozen such institutions in Southern California. Add another dozen in Texas and a dozen in Nebraska and Oklahoma (counting JBU in this group since we're on the Oklahoma border).
And then what? The only CCCU member school is Colorado Christian in the Denver area, and it's struggling. Then you have a smattering of marginal CCCU institutions: Grand Canyon in Phoenix with only 500 traditional undergrads and a Mormon as president, Southwestern College in Phoenix with less than 500 and pretty much a Bible school emphasis, and College of the Southwest in small town New Mexico 100 miles from Lubbock with less than 500 students and also something of a Bible school emphasis.
So you've got maybe 3000 students in traditional undergraduate settings in anything remotely related to Christian higher education for a region of the country with a current population base of 18 million (Arizona - 6, Nevada 2.5, Utah 2.5, New Mexico 2, Colorado 4.5, and Wyoming 0.5) and still growing. Given that most students attend college within a 300 miles radius of where their families are, this failure on the part of Christians to establish a strong presence in this region of the country is perplexing.
Perhaps it's just that the population growth has occurred in the last two decades, and Christians haven't quite caught up with that demographic change? Perhaps the weaker denominational ties in the 21st Century and in this part of the country are hindering these developments? Maybe what we'll need is an interdenominational institution like JBU or APU that can connect better to the megachurches in the area to start a branch campus in the area the way Midwestern University from Illinois has done in Glendale, Arizona. Hmm . . . I'll have to give that one more thought.